Marvel: Penguin Random House Publisher è il nuovo distributore

L’idea che la casa editrice USA potesse cambiare distribuzione – come già fatto dalla DC – era nell’aria già da qualche tempo, ma ora è ufficale

Marvel Comics e Penguin Random House Publisher Services (PRHPS), una divisione di Penguin Random House, il rinomato editore di libri commerciali, hanno annunciato oggi un accordo di vendita e distribuzione pluriennale esclusivo in tutto il mondo. PRHPS inizia ufficialmente la distribuzione ai rivenditori del mercato diretto di tutti i titoli Marvel a partire dal 1 ° ottobre.

Dopo un’analisi approfondita dell’ambiente di mercato, Marvel ha scelto PRHPS come partner di distribuzione per creare una catena di approvvigionamento sostenibile e produttiva e un’infrastruttura potenziata per le pubblicazioni Marvel che andranno a vantaggio dei rivenditori di fumetti e dei fan per gli anni a venire. Penguin Random House è nota per i suoi servizi multi-range all’avanguardia che consentono ai librai indipendenti di aumentare l’efficienza e la redditività.

Dan Buckley, Presidente di Marvel Entertainment ha affermato:

“Marvel’s entire history is built on telling great stories. And as we’ve seen for decades, those stories go hand in hand with equipping the comic shops who share them. Marvel and Penguin Random House stand by that vision, and we are excited to build and expand those opportunities for our talent, retailers, and fans,” “Comics are the core of the Marvel Universe, and we are confident this new partnership will continue to grow and evolve this resilient industry. We look forward to advancing our capabilities with PRHPS to serve our fans and the Direct Market. We thank Diamond for their many years of support and partnership as we continue our relationship with them in other areas.”

Cosa significa questo per Diamond, della Marvel in esclusiva dal 1997? I rivenditori del mercato diretto possono ancora ordinare i loro fumetti Marvel tramite Diamond, ma Diamond agirà ora come intermediario ordinando prodotti Marvel tramite PRHPS.

Questa la lettera con cui ha annunciato la notizia Diamond:

A Letter to Retailers from Geppi Family Enterprises Chairman Steve Geppi

Today, Marvel announced a new arrangement for comics, trades, and graphic novels going to the Direct Market. Starting with product on-sale October 1, Diamond will purchase these Marvel products from Penguin Random House (PRH) as a wholesaler rather than distributing them directly from Marvel.

This change represents a behind-the-scenes shift in how we obtain these Marvel products for distribution, but it does not impact our ability to supply you with Marvel comics, trades, and graphic novels. While there are still details of this new arrangement to work through, including discount terms, we are committed to communicating any changes well in advance and making this as operationally seamless as possible. Marvel has been and remains an incredible partner. We are very pleased that we will continue selling Marvel product to the Direct Market.

As you know, Diamond has been in the business of comic distribution for almost 40-years. Many of you have been right there with us. We take our job seriously and cherish our relationship with you even more. We value the trust and confidence you put in us to carefully pick, pack and consistently deliver the collectible-quality merchandise you order. Our value-added programs and services including the Comic Shop Locator Service, Free Comic Book Day, ComicSuite, PREVIEWS catalog, Shopify store builder and PULLBOX have helped shape the industry and support your business.

Diamond is the industry’s largest single-source of comics, games, collectibles, supplies and more. We offer products from hundreds of vendors each month with more than 200 print publishers alone. This allows you to spend less time placing orders, and more time serving your community of fans. Diamond has always been highly focused on the specialized needs of comic retailers and we are dedicated to the Direct Market. We will continue to work hard to earn your business each and every day.

My team and I look forward to continuing as your primary source for Marvel comics, trades and graphic novels, providing industry-leading selection, service and support now and in the years to come. As mentioned before, there are still details of this new arrangement to work through and my leadership team is working as quickly as possible to be able to share additional information with you in the coming weeks and months.

In the meantime, be well and thank you for your continued support.

Il covid ha cambiato il mercato volto del fumetto americano, ora vedremo come questo influirà sulla distribuzione e sulle prossime idee\ collaborazioni della Marvel